One of the most common frustrations I hear from business owners is this: “My people just don’t get it.”
Of course they’re working hard, but just not on the right things.
They’re busy, but not always productive.
They’re committed, but not always aligned.
Here’s the truth: If someone on your team is unclear about what success looks like, that is on you and your leadership team, not on them.
In the Entrepreneurial Operating System (EOS), we teach that leaders create clarity. When clarity is missing, people fill the gaps with assumptions or past habits, and that creates friction. You see it in missed goals, rework, confusion, and slow progress. Almost every chronic issue can be traced back to one root cause. People are unclear about what matters most.
Clarity is not optional. It is leadership.
So how do you fix it? You go back to the fundamentals.
Define success in simple terms.
Clear Rocks. Clear Scorecard measurables. Clear roles on the Accountability Chart.
Communicate these things until you are tired of hearing yourself say them.
Because the moment you are tired of saying it is usually the moment your team is finally starting to hear it.
Reinforce, reinforce, reinforce.
Every Level 10 Meeting. Every Quarterly. Every IDS Session. When something is off track, the first question should be, “What does success look like?” If the answer is fuzzy, the path forward will be fuzzy too.
This is not about blame. This is about ownership. When leaders take ownership of clarity, the entire organization starts to move faster. People feel confident. They know exactly how to win. They show up with better ideas and greater accountability because the target is unmistakable.
The strongest teams are not the ones with the most talent. They are the ones with the clearest expectations and the simplest definitions of success.
So here is your challenge this week: Find the area in your business where the most confusion lives and ask yourself: Have we made success unmistakably clear?
If the answer is not a definitive yes, that is your next Rock.
If you want to go deeper into mastering the Data Component and building a Scorecard that truly drives clarity, join Angela and me for our upcoming Data Workshop.
We will walk you through the most practical ways to get everyone owning the right numbers and driving better results every week.
